The FADfest’17 hosted the SpecialPoint installation where the Preforma Design studio developed, on behalf of Campari, a visual experience for those attending the FAD Awards ceremonies outside the Disseny Hub Barcelona.
The installation, which answered a highly specific brief: “With Campari every cocktail can be Unexpected Red”, consisted of different steel volumes finished in red, arranged around the space to show the brand’s claim only from a specific point. Creating this icon was a veritable challenge for Preforma, a design to be seen by designers that once again demonstrated the link between the Italian brand and local design.
This was the second year that Campari took part in the FADfest Awards ceremonies, with its piano-bar and bar counter format, offering guests music and cocktails Unexpected Red by Campari. Each edition has commissioned a design studio to create a special piece for the occasion, such as last year’s Red Duos designed by Emiliana Design.
With its support for the FADfest, the Festival of Arts and Design, Campari again reinforces its connection with the creative community and with excellence in design, contemporary art and architecture.
You can watch de installation video by Preforma Design here.
FADfest 2017 és un projecte del FAD. Foment de les Arts i del Disseny www.fad.cat